Difference between revisions of "Press Promotion 2012 Ideas"
Jump to navigation
Jump to search
(Created page with 'This page is for ideas on how we can improve our press promotion in 2012. * Get out more Press Releases earlier in the cycle. (e.g. one for each keynoter, one for OLFI, one for …') |
|||
| Line 6: | Line 6: | ||
* Arrange press interviews at the event. (What does a reporter need?) | * Arrange press interviews at the event. (What does a reporter need?) | ||
* For people like keynoters, or other speakers, put out press release that also promotes their organization or project. The idea is create a hook on why this speaker is interesting or why a reporter might want to interview them. | * For people like keynoters, or other speakers, put out press release that also promotes their organization or project. The idea is create a hook on why this speaker is interesting or why a reporter might want to interview them. | ||
| + | * Talk to our friends in the media (e.g. Steven J. Vaughan-Nichols, Rikki Kite) about how we can improve our results with the press. | ||
Latest revision as of 14:55, 28 August 2011
This page is for ideas on how we can improve our press promotion in 2012.
- Get out more Press Releases earlier in the cycle. (e.g. one for each keynoter, one for OLFI, one for Med Track, etc.)
- Have a designated speaker/interviewee for each topic. (e.g. Susan Rose for Med Track). Develop talking points we want to emphasize. Make these people available to the press for interviews.
- Offer free passes to the press.
- Arrange press interviews at the event. (What does a reporter need?)
- For people like keynoters, or other speakers, put out press release that also promotes their organization or project. The idea is create a hook on why this speaker is interesting or why a reporter might want to interview them.
- Talk to our friends in the media (e.g. Steven J. Vaughan-Nichols, Rikki Kite) about how we can improve our results with the press.