Difference between revisions of "Press Promotion 2012 Ideas"
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(Created page with 'This page is for ideas on how we can improve our press promotion in 2012. * Get out more Press Releases earlier in the cycle. (e.g. one for each keynoter, one for OLFI, one for …') |
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* Arrange press interviews at the event. (What does a reporter need?) | * Arrange press interviews at the event. (What does a reporter need?) | ||
* For people like keynoters, or other speakers, put out press release that also promotes their organization or project. The idea is create a hook on why this speaker is interesting or why a reporter might want to interview them. | * For people like keynoters, or other speakers, put out press release that also promotes their organization or project. The idea is create a hook on why this speaker is interesting or why a reporter might want to interview them. | ||
| + | * Talk to our friends in the media (e.g. Steven J. Vaughan-Nichols, Rikki Kite) about how we can improve our results with the press. | ||
Latest revision as of 13:55, 28 August 2011
This page is for ideas on how we can improve our press promotion in 2012.
- Get out more Press Releases earlier in the cycle. (e.g. one for each keynoter, one for OLFI, one for Med Track, etc.)
- Have a designated speaker/interviewee for each topic. (e.g. Susan Rose for Med Track). Develop talking points we want to emphasize. Make these people available to the press for interviews.
- Offer free passes to the press.
- Arrange press interviews at the event. (What does a reporter need?)
- For people like keynoters, or other speakers, put out press release that also promotes their organization or project. The idea is create a hook on why this speaker is interesting or why a reporter might want to interview them.
- Talk to our friends in the media (e.g. Steven J. Vaughan-Nichols, Rikki Kite) about how we can improve our results with the press.